K.M.A. : Large Format Displays Gain Signage Market Share

In Brief

• No longer the realm of outdoor or indoor mass display, moving into corporate, banking and retail spaces
• 98 inches is the topmost “common” benchmark
• RLCD displays making inroads in outdoor (no backlight needed)
• Large displays in drive-thru and menuboards for restaurants increasing
• Fine pitch LCD becoming option of choice

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